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> BOOT_SEQUENCE.LOG

20+ years designing products that feel inevitable.

20+ years designing products that feel inevitable.

The first time I sat in front of a Commodore 64, I thought I was playing. I had no idea I was learning to think.

Mexico City → Madrid → New York → Seattle → Ensenada

> CAREER_HISTORY.TXT

2005

Octane Studio

Founded in Mexico City. Flash, web, P&G, Kimberly Clark. Taught design simultaneously.

2014

AT&T

Scaled UX team 2→14. First unified brand across all U.S. states.

2020

Kunai, part of the PwC
network

Capital One AirKey · 75M+ cards. Visa Garage · R&D storytelling.

2026

STI

StackIT · 40 components. Scientia Health · Anthropic API, 95% margins.

> CURRENT_LOCATION.SH

Ensenada, Baja California. The Pacific Ocean is 10 minutes away. The best wine in Mexico grows 20 minutes in the other direction. An hour and a half from the U.S. border — close enough to everything, far enough to think clearly.

Ensenada, Baja California. The Pacific Ocean is 10 minutes away. The best wine in Mexico grows 20 minutes in the other direction. An hour and a half from the U.S. border — close enough to everything, far enough to think clearly.

Remote · Pacific Timezone · 1.5h from U.S. border

> DESIGN_PRINCIPLES.MD

_ Ego off. Best idea wins, regardless of who had it.

_ Good design feels like water running freely. No friction, no obstacles.

_ Ask more questions than I provide answers.

_ Products should feel like natural extensions of users, not obstacles to overcome.

> DESIGN_PRINCIPLES.MD

_ Ego off. Best idea wins, regardless of who had it.

_ Good design feels like water running freely. No friction, no obstacles.

_ Ask more questions than I provide answers.

_ Products should feel like natural extensions of users, not obstacles to overcome.

> FINAL_THOUGHT.LOG

In the 80s a computer called the Commodore 64 launched, sold 17 million units, got discontinued, and was supposed to be forgotten. Forty years later people are still writing software for it, building new hardware, releasing new games. A community that never stopped.

The first time I sat in front of one, I thought I was playing. I had no idea I was learning to think.

This portfolio is green on black because that was always an option on the original hardware — highest contrast available. I didn't choose it for nostalgia. I chose it because it's still the right answer.

Going back to the origin isn't retreat. It's clarity. Authenticity doesn't go out of style. Templates do.

In the 80s a computer called the Commodore 64 launched, sold 17 million units, got discontinued, and was supposed to be forgotten. Forty years later people are still writing software for it, building new hardware, releasing new games. A community that never stopped.

The first time I sat in front of one, I thought I was playing. I had no idea I was learning to think.

This portfolio is green on black because that was always an option on the original hardware — highest contrast available. I didn't choose it for nostalgia. I chose it because it's still the right answer.

Going back to the origin isn't retreat. It's clarity. Authenticity doesn't go out of style. Templates do.

If that resonates, let's talk. →

If that resonates, let's talk. →

>

JORGE_GODOY.

© 2026 Jorge Godoy

>

JORGE_GODOY.

© 2026 Jorge Godoy