VISA INNOVATION LAB
Animated videos and concept illustrations for Visa's Innovation Lab. Complex fintech ideas translated into human stories — Doorway for SMB banking, FlexiPay for healthcare payments, HealthCareNet for 7 payment concepts.
THE CHALLENGE
Complex payment innovations for senior Visa leadership — no working prototypes, no product to show. The deliverable had to be the argument itself. Data alone doesn't move people. Stories do.
THE APPROACH
A crucial part of the work was extraction. Knowing how to pull the idea out of the room. Sometimes the client has the answers but can't articulate them. Either way, you have to become the consumer of what you're creating — think and feel like the target market, not like a designer.
Without a story, you have pixels floating in space that say nothing. Sequences, pauses, transitions — that's what gives a project life. Dan and Sam aren't characters. They're a mechanism for empathy, a way of placing the audience inside a situation they recognize.
DOORWAY
Doorway is an embedded banking platform for small and medium businesses — unified financial data inside existing bank offerings. Complex concept. We made it simple through Dan, a manufacturing business owner facing a cash flow crisis days before payday.
Doorway went through two rounds. The first video opened the door. Leadership wanted more detail — a second video followed. Same character, same story, different depth.
FLEXIPAY
$200B in unpaid medical bills. 46% from patients who want to pay but can't navigate the system. FlexiPay aggregates all payment sources in one dashboard and offers flexible payment plans — from 0% provider plans to long-term financing.
Providers capture up to 30% more in payments. Patients get clarity, control, and a way out. We told it through Sam so nobody had to read a whitepaper to understand why it mattered.
HEALTHCARENET
No named characters here — but people throughout. Patients at counters, providers in clinics, administrators at desks. Comic-style illustrations in a clean blue palette. The image comes first. The text only earns attention if the illustration opens the door.
Patient Flexible Payment App
Aggregates patient health benefit data for easier payment control at point of care.
Automated Claims Preparation
ML/AI platform extracting EMR data to auto-populate claims.
Provider Risk Scores
Fraud detection system assigning risk scores, saving billions.
Payer Power Card
Health Plans handle all provider payments, removing patients from the process.
Visa Bridge Platform
Real-time payments for routine and pre-authorized care.
MDR-as-a-Service
Managed Detection Response cybersecurity for healthcare providers.
Personal Health Record App
Centralized app for all patient health history.
IMPACT
2
Doorway videos (leadership came back for more)
3
R&D initiatives delivered
7
HealthCareNet concepts illustrated
"He is the ultimate professional, continually getting better at his craft and taking pride in every detail. Jorge models the behavior I wish to see in my entire team."
— Neil Tolani,
CO-FOUNDER, KUNAI
REFLECTION
It needed traction. It needed to sell an idea that didn't exist yet. When Visa came back for a second Doorway video, I knew the first one had landed. That's the feeling this work is about. Not the applause, but the call that says: we need to go deeper. Satisfaction that something communicated what it needed to. Pride in work that was never just mine.
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